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While commonly used interchangeably , search engine optimization and search engine marketing are distinct disciplines . organic search focuses on boosting your site's visibility in organic search engine rankings. This includes refining information, website aspects , and acquiring quality links. On the other hand, search engine marketing is a broader term that encompasses every promotional campaigns on online search, usually involving sponsored promotions like pay-per-click . Basically , SEO is free sustained process, while SEM is a advertised short-term method .
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- Evaluate their methodology to online marketing.
- Confirm their credentials .
- Ask clear reports on results.
- Be clear on a pricing structure .
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